Hello Colleagues!

I am Ahmed El-Deeb. I am a Quality Assurance Manager at Amazon. I write the Software Industry column at the ACM SIGSOFT, Software Engineering Notes publication. I am originally a Computer Science graduate and currently doing my M.Sc. degree in Artificial Intelligence.

On this site I publish two forms of write-ups: articles about the profession of Software Quality, which I call Treatments, that treat a particular issue at length. This is published quarterly. Additionally, I blog about my daily experiences & reflections as a software professional, which you can find in the Experience Blog at the top bar. These quick experience snippets are published daily.

Or receive direct personal coaching with me



Master page for posts about everything about testing (manual + automation).


Master page for posts about process and practices. It’s about conduct.


Master page for posts about leading QA functions, projects, and teams.

connect with me

I am always happy to connect with fellow colleagues, irrespective of their experience level or job family. You can also drop me an email on: [email protected]